What businesses should be on TikTok?

What business should I post on TikTok?

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams, or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business.

Should businesses be on TikTok?

Video marketing is a priority

And while 85% of businesses are already using video as a marketing tool, TikTok is a good way to expand the reach of your video content. If you’re not already using video then it provides a fairly accessible way to incorporate video into your existing marketing strategy.

What businesses use TikTok?

10 brands getting creative with content on TikTok

  • Ryanair. Budget European airline Ryanair is a prime example of how humour can increase engagement and brand presence on the TikTok platform. …
  • Marvel. …
  • Zara. …
  • Gymshark. …
  • Nando’s. …
  • Glossier. …
  • BMW. …
  • Levi’s.

Why brands should be on TikTok?

TikTok inspires organic growth

Much like the Instagram algorithm, users see posts or accounts that they interact with the most. … Much like other social-media platforms, brands looking to capitalize on TikTok’s potential should keep up with trending hashtags, songs and perhaps dances to increase their video’s reach.

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How do I start a small TikTok business?

Setting up your TikTok Business Account takes three steps:

  1. Get on TikTok. Download the TikTok app from the Apple App Store or Google Play store. Once the app is installed on your phone, tap to open it. …
  2. Set up a free Business Account. Within the app, click “…” …
  3. Create and get discovered. You’re all set!

What is small business TikTok?

TikTok provides small business owners with an opportunity to tap into what content their target audience really wants to see, without spending a lot of money in advertising. If you can create exciting content consistently, the TikTok algorithm will display your content to more and more people, just like on Instagram.

Are businesses on TikTok?

Like other social media networks, businesses can now advertise on TikTok. That’s an excellent way to get your brand seen by new users and prospects.

How do I promote my business on TikTok?

Steps for Setting Up TikTok Ads

  1. Create a TikTok Ads Account. …
  2. Create Your TikTok Ads Campaign. …
  3. Set Your Ad Placements and Add Details. …
  4. Target the Audience for Your Ad Campaign. …
  5. Set Your Ad Budget and Schedule. …
  6. Set Your Optimization Goal. …
  7. Design Your Ad and Upload Relevant Assets.

How are businesses using TikTok?

TikTok for Business is a centralized platform for advertisers on TikTok. Instead of devising their own TikTok marketing strategy, the platform guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.

What performs best on TikTok?

Original Content

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Although fans of TikTok love original content, you don’t need to spend hours coming up with the next viral trend. Often, the best performing TikToks are ones that replicate or recreate a current trend. Start by exploring the app, its trends, and where your brand can join the fun.

What brands work with TikTok?

Brands like Chobani, Verizon and Alaska Airlines, among others, have prioritized working with TikTok influencers as part of recent marketing efforts. At the same time, earlier this year, marketers began to see TikTok as more of a staple of the social media spending pie rather than simply an experiential app.

How do I use TikTok business 2021?

Creating a TikTok for Business Profile

  1. Download the app to a mobile device.
  2. Log in with an email and password that’s meant to be shared with your team (not a personal account).
  3. You’ll be redirected to the feed. …
  4. Click “edit profile” to update your profile picture and bio to match your brand. …
  5. Save and finish.