The learning phase occurs when you create a new ad or ad set or make a significant edit to an existing one. The Delivery column reads “Learning” when an ad set is in the learning phase.
How do I get rid of the learning phase on Facebook?
When you launch a new campaign, the ad sets within that campaign enter the learning phase, which is specific to each ad set. To exit the learning phase, your ad set must generate 50 result actions in ideally 7 days.
Why is my Facebook ad stuck in learning?
What is Learning Limited? If you do see learning limited in your ad account, Facebook will most likely give the following the reason: “This ad set isn’t generating enough leads to exit the learning phase. This usually occurs when your ad set is limited by audience size, cost control, budget or other settings.
Why is my ad learning Limited?
Generally, an ad set becomes Learning Limited when the ad set is limited by small audience size, low budget, low bid or cost control, high auction overlap, an infrequent optimization event, or other issues such as running too many ads at the same time.
What Is learning Limited in Facebook ads?
An ad set becomes Learning limited when it is unlikely to receive around 50 optimisation events in the week after your last significant edit. This diagnosis can happen any time after you create an ad set or make a significant edit to an existing one.
How long is the Facebook learning phase?
How long does it run for? The learning phase will commence once you have launched your Facebook ad campaign or when you have made a significant adjustment to your campaign. The learning phase will continue to run until your ad gets approximately 50 optimisation events.
How can I speed up Facebook ads learning phase?
If your product is more of an impulse buy, use the 1-day click 1-day view conversion window to speed up your ads learning phase. Use Value Based Audiences such as a Look-A-Like Audience Based on purchase. By feeding Facebook this data, you’re helping set up your campaign for faster success.
Is learning Facebook ads hard?
Facebook Ads are really hard.
This all needs to be wrapped up neatly in Facebook’s Power Editor. Along with that, you need to know how to advertise, which audience to target, how much to pay per day/per ad and so on and so on. There are seemingly endless factors and modifications to take into account.
Can you get out of learning limited?
You need around 50 conversions within a 7-day period in order to exit Learning Phase. If you fail to do that, it’ll show “Learning Limited”. So what are the keywords? 50 Conversions, 7 Days.
Do Facebook ads learn?
The Meta ads delivery system uses machine learning to optimize for your results. Each time one of your ads is shown, the delivery system learns more about the best people to target, times of day to show the ad, and placements and creatives to use.